Regional Destination
One app-native Southeast Tennessee home spanning the region’s counties and priority travel corridors.
01PRIVATE PROPOSAL
SOUTHEAST TENNESSEE / 2026
Bring Southeast Tennesseeinto XPLR GUIDE.
An app-native regional build that makes it easier to find, plan, and extend trips across rural communities. It creates more reasons to stay longer, explore farther, and spend locally.
SEE WHAT THE BUILD DELIVERS
02WHAT SETTA RECEIVES
THE REPEATABLE OUTCOME
Southeast Tennessee becomes a complete regional destination inside XPLR GUIDE.
SETTA receives a connected regional build that brings the territory together through curated discovery, practical trip planning, and locally grounded visitor tools, rather than a loose collection of individual assets.
Curated Discovery
Connected discovery for local food, lodging, heritage, waterways, and outdoor recreation.
Trip-Building Tools
Practical routes and planning context that turn destination interest into feasible visitor journeys.
SETTA CONTENT ACCESS: All Southeast Tennessee content delivered under this agreement is available to users at no charge.
03THE OPPORTUNITY
THE REGIONAL OPPORTUNITY
Turn regional interest into regional impact.
XPLR GUIDE gives SETTA a durable, app-native way to make rural communities, local businesses, lodging, and high-intent outdoor experiences easier to find, credible to plan, and simple to connect.
Chattanooga is a powerful reason to arrive. The regional opportunity is helping visitors turn a whitewater day into a Copper Basin overnight, a cave concert into a Sequatchie Valley weekend, or a Hiwassee float into a local meal and a second day. XPLR GUIDE provides the planning layer that makes those connections visible and useful.
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Make every anchor experience work harder for the region around it.
THE REGIONAL EXPERIENCE
Five doorways into a deeper Southeast Tennessee.
The region is organized around journeys visitors can genuinely combine, not simply the county lines they cross.
01
Ocoee & Copper Basin
River day → recovery meal → overnight stay
FIELD NOTE / RELEASES + OUTFITTER CHECK02
Hiwassee River Valley
Water access → small towns → slow travel
FIELD NOTE / LAUNCH ACCESS + CONDITIONS03
Sequatchie & South Cumberland
Caves → plateau → multi-night escape
FIELD NOTE / OVERNIGHT CONVERSION04
Athens, Etowah & Cleveland
Rail heritage → food → lower-mileage routes
FIELD NOTE / TOWN-CIRCUIT LOGIC05
Chattanooga Gateway
Familiar arrival → broader regional journey
FIELD NOTE / GATEWAY, NOT THE ENDPOINT04THE XPLR GUIDE SYSTEM
AN APP-NATIVE DESTINATION
The regional build lives inside the guide.
XPLR GUIDE is not a tourism directory or a fleeting social feed. It is a high-trust system that gives people the confidence to decide where to go and how to experience a place well.
ONE GUIDE
Destination
A Southeast Tennessee entry point that connects map-led discovery, seasonal guidance, priority routes, and practical planning context.
places
Useful recommendations with current operating details, action links, media provenance, and a clear editorial reason to belong.
lists
Interest-led collections that give visitors a practical way into the region, from waterways and lodging to food and heritage.
itineraries
Sequenced journeys with real timing, food and lodging choices, booking notes, day-of conditions, and thoughtful backups.
Curated by XPLR GUIDE. Built around practical utility and editorial judgment, not pay-to-rank placement.
05THE PRODUCT & THE PEOPLE
ONE PLATFORM / ONE MARKET TEAM
A better guide needs a team that knows how to bring it to life.
XPLR GUIDE is the curated app experience. XPLR.NASH is the team that brings the guide to market: translating product standards into place-specific discovery, credible planning resources, and a regional experience people can actually use.
The curated destination app.
A high-trust guide for turning local knowledge into useful places, lists, itineraries, and connected regional discovery.
XPLR.NASH
The market team with proof of demand.
Regional storytellers and builders who shape the local research, visual production, partner inputs, and editorial work that make the XPLR GUIDE experience feel grounded in place. They reach people who actively use local guidance to make plans.
XPLR GUIDE remains the editorial authority for what appears in the app. XPLR.NASH turns that standard into a durable, local market experience.
INTERNAL XPLR GUIDE GROWTH GOAL25,000 first-time downloads
A 12-month product-growth goal following public launch. This is an internal XPLR GUIDE KPI, not a SETTA contractual deliverable or performance guarantee.
06
AN ADAPTIVE SCOPE-DESIGN METHOD01 02 03 04
Maximize what the region can unlock.
The regional build begins with the biggest opportunity: the visitor journeys, places, and planning resources most likely to help people explore more of Southeast Tennessee. We then use visitor flow, feasible routes, local readiness, budget, timeline, and team capacity to recommend the right content and production mix.
Scope Design
Map visitor journeys, regional gaps, corridor relationships, and the decisions the first release has to solve.
Verification
Normalize candidates, confirm practical details, establish location metadata, and source appropriate visual assets.
Content Linking
Build the regional hub, places, lists, and itineraries so one discovery can become a complete trip.
Launch Preparation
Publish in controlled waves, establish refresh standards, and evaluate aggregate utility signals over time.
Scale the work where it creates the greatest opportunity for rural discovery, longer stays, and practical visitor decisions.
THE STANDARD BEHIND THE EXPERIENCE
Curated with the information people need.
Made for Visitor Confidence
Each layer is built around the information visitors need to make confident plans: useful recommendations, current source-dated details, clear action links, and practical context.
Informed Waterway Safety
Waterway guides link visitors to relevant release, condition, access, and weather sources so they can check current safety information before heading out. A future XPLR GUIDE update will bring live waterway conditions directly into the app.
Editorial Independence
There is no pay-to-rank. Partners can help with factual corrections and assets, but XPLR GUIDE retains final editorial authority.
Heritage with care. Cherokee history, Trail of Tears interpretation, coal-mining heritage, and the Whitwell Children’s Holocaust Memorial are approached with authoritative sources, respectful language, and appropriate permissions.
07REGIONAL BUILD / PRIVATE PRESENTATION
PROJECT INVESTMENT
$50,000
to add Southeast Tennessee to the XPLR GUIDE app.All planned outdoor-location filming, subject to weather, access, and location availability.
All planned indoor-location filming completes before the end of 2026.
Final material due dates will align with the ARPA due-date decision.
PREPARED FOR
SOUTHEAST TENNESSEE TOURISM ASSOCIATION
PREPARED BY
XPLR.NASH